iPhone Fart App 'Pull My Finger' Still In Dispute

The producer of a farting iPhone app is making a legal stink over another flatulence app in a looming trademark battle over the phrase, "pull my finger."

The brouhaha concerns Air-O-Matic of Florida, the maker of the popular "Pull My Finger" app, which claims the maker of rival "iFart Mobile" is misappropriating the phrase "pull my finger" in its advertisements. Such an assertion, according to iFart Mobile maker InfoMedia of Colorado, reeks of an misunderstanding of American fart culture.

Kevin Houchin, InfoMedia's lawyer, explains:

The phrase "pull my finger," and derivations thereof, are generally known and widely understood in American society to be a joke or prank regarding flatulence. The prank begins when the prankster senses the deep stirrings of flatulence. The prankster then requests that an unsuspecting person pull [his or her] finger. The prankster extends his index finger to the victim. As the victim pulls the prankster's finger, his flatulence erupts so as to suggest a causal relationship between the pulling of the finger and the subsequent expulsion of gas. In other words, the phrase "pull my finger" is understood to be a description of the act of passing gas.

"InfoMedia's efforts have been directed at merging 'Pull My Finger' and 'iFart' in the consumers' minds, so that searches for 'Pull My Finger' pull up the iFart application," AOM attorney Karen Koster Burr wrote (.pdf) InfoMedia in a letter demanding $50,000 payment.

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